営業の心理学

YouTube動画/Movies

2025/1/26

本当に営業スキルは上がっている?お客様と上司の反応が営業を育てる!(YouTube専門家対談企画営業の心理学の第三回目)

・入社して三か月の新卒が営業で全国トップ3になった方法を紹介! ・大半は営業が上手くなったのではなく、作業としてこなれた可能性が高い。 ・本当に営業がスキルが上がるのは、お客様の反応や上司の目など第三者の意見が必要! 現場に携わる専門家をお招きして、専門家同士が対談するYoutube専門家対談企画。 今回は、営業歴20年で合同会社トースティー代表の伊藤さんと営業の心理学についてお話します。 今回のトピックは、「営業の『質か量か問題』答えは質かもね!」 普段のビジネスでもよく議題にあがる「質か量か問題」。 ...

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人を強くする 人生の生活満足度向上

心理学・脳科学/Psychology・Neuroscience 記事/Article

2025/1/24

心理学的に人を強して人生の生活満足度を高めるきっかけとは?

・人生をもっと良くしたい! ・人生が辛くて苦しい。どうやったら前向きになれるのか? ・心理学で人生の生活満足度向上はできるの? 人は幸せになりたい生き物です。 そのために、お仕事を頑張って努力してお金を稼ぎますし、自分の人生の満足度向上のために自分磨きをします。 でも、人生は辛くて苦しい時もあります。 うつ病患者が増えているという統計調査もあるくらいです。 では、どうすれば人生での生活満足度が向上するのでしょうか? 今回は心理学の研究をもとに、人生の生活満足度向上のきっかけとなる要因を紹介します。 本記事 ...

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失敗から立ち直るレジリエンス

YouTube動画/Movies

2025/1/23

心理学でレジリエンスを身につける「認知行動療法」にもとづいた方法とは?(Youtube専門家対談企画スポーツ心理学与太話の第四十回目)

・心理学を応用してレジリエンスを身につける一つが「認知行動療法に沿った方法」 ・認知行動療法とは、「認知のくせを自覚して行動で直す」方法 ・スポーツ選手なら当たり前にできてほしい技術が満載! 現場に携わる専門家をお招きして、専門家同士が対談するYouTube専門家対談企画。 今回は、パーソナルトレーナーでスポーツ選手も指導される前田さんとスポーツ心理学についてお話します。 今回のトピックは、「レジリエンスを身につける方法」 普段よく耳にする「レジリエンス」。 それって何なのかを前回紹介しました。 今回は、 ...

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本・解説/Book・Review 科学/science

The foundation of the behavioral economics.

The column is a set of introductions to the science.

In this article, I raise the topic of the Behavioral Economics because the researcher in this area won the Novel Prize recently.

He is Dr. Richard Thaler.

Reason to the Prize: for his contribution to behavioral economics.

His research area is "Behavioral Economics" in Economics. However, we know economics a little, but not Behavioral Economics so much.

What is behavioral economics ?

Many people do not understand the difference between economics and behavioral economics.

The behavioral economics is so scientific.

I like science ! So, I introduce the behavioral economics.

What is the principle of behavioral economics ?

In order to answer this question, you had better learn the history of behavioral economics. So we go back to the past !

①Rough History

By Ninety fourties, Economics was based on the presupposition that human being were rational creature. Under that, economics succeeded. What is the rationality ? It is like a very reasonable robot that could choose best answer to make their interest highest anytime.

In Ninety Fifties, however, a researcher, his name is Allias, pointed out that the economic theory based on that supposition did not match some behavioral results. In his articles, human did not behave to make the best answer for highest interests, but often to choose the higher interests from a short term.

In 1979, Tversky & Kahneman suggested the Prospective Theory.

There are 4 points in this theory.

1) human did not decide to behave by reference of absolute gains. But, they behave to increase or decrease their relative gains by a set point.

2) human is more serious about a loss than a gain.

3) human has the demining sensibility with gain and loss.

ex) They feel satisfied to gain $200 from $100 compared with $10200 from $10100.

4) This theory is incorporated in the probability weighing(this weighing moves sensibly).

Tversky & Kahneman claimed publicly that humans are not rational creatures.

Dr. Thaler adopt this theory to economics at first time

※In psychology, the prospect theory is only the research which was received the Nobel Prize. In 2002, Kahneman won the Prize.

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②At last, what is behavioral economics ?

・Behavioral Economics did not only change the idea of human beings.

・Researchers in this area did not use simulations, but they conduct experiments. Economics based on the experiments is "Behavioral Economics".

・How do they conduct experiments ?

I think the Ultimate Game is the most popular experiment. I introduce the experiment method below.

◇ Two participants, white is A and Black is B.

◇ a participant(A) is given settled money($20)

◇ A decides the price which A will give B. B knows the A' decision.

◇ B choose if he receive or deny the price A presented. The key point is that if B denies the A' presentation, the residual money A has were confiscated.

◇ If B receives the presentation, B receives the money of the price and A gains the residuals.

・a typical result is below

※In this graph, participants are the receiver.

The possibility that B receives A' presentation.

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③ Interesting Point of behavioral economics

・Some people has a question.

If human is rational, they receive all A' presentation including minimum gain. If B denies, both A and B have no gain.

Human is not a rational creature.

④ The current topic in behavioral economics.

・Neuroscientific method is one of main topic().

The word "Neuroeconomics" exists.

In addition, applying these research, there is "Neuromarketing".

・I introduce basic research, but also applied research are many. Some people are interested in the latter.

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References

Scientific Background on the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 RICHARD H. THALER: INTEGRATING ECONOMICS WITH PSYCHOLOGY The Committee for the Prize in Economic Sciences in Memory of Alfred Nobel THE. https://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/2017/advanced.html

Gabay et al. (2014) The Ultimatum Game and the brain: A meta-analysis of neuroimaging studies, Neuroscience and Behavioral Reviews, 47, 549-558

Knoch et al. (2006) Diminishing Reciprocal Fairness by Disrupting the Right prefrontal Cortex, Science, Vol. 314, 829-832

Sanfrey et al. (2003) The Neural Basis of Economic Decision-Making in the Ultimatum Game, Science, Vol. 300, 1755-1758

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-本・解説/Book・Review, 科学/science

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