the method of the pretrial anxiety

YouTube動画/Movies

2025/5/31

試合前の緊張をほぐす方法(Youtube専門家対談企画スポーツ心理学与太話の第五十回目)

・試合本番ではなく、試合前や前日から緊張を感じて眠れない人が結構いる。 ・心理学では、プレーする本番の環境をイメージトレーニングすることが有効! ・試合形式に慣れることと、試合でやることをリスト化して準備することが緊張をほぐすのに役立つ! 現場の専門家をお招きして、専門家同士が対談するYouTube専門家対談企画。 今回は、パーソナルトレーナーでスポーツ選手も指導される前田さんとスポーツ心理学についてお話します。 今回のトピックは、「試合の緊張をほぐす方法」です! スポーツ選手なら必ず参加する試合。 練習 ...

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sales person education eyecatch

心理学・脳科学/Psychology・Neuroscience 記事/Article

2025/5/30

仕事成績が高い優秀な営業人材を育成する時に気をつけるべき2つの能力

・営業人材の育成に困っています。 ・なかなか優秀な営業マンが育ちません。 ・営業人材育成の方法を教えてください。 営業の心理学を発信していると、優秀な営業マンの育成に困っている方が多いと気づきました。 自分と同じか、それ以上に営業ができる若手の人材育成は、企業の喫緊の課題です。 営業が育成できなければ、いくら優れた製品やサービスを作っても売上は立ちません。 そこで、今回は、優れた営業マンの特徴を5つ上げ、営業人材育成の場面でどの能力を育成すれば、仕事パフォーマンスが上がるのか? その心理学の研究を紹介しま ...

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three refresh method

YouTube動画/Movies

2025/5/19

仕事の成果を上げる3つのリフレッシュ方法

・仕事の休憩時間でなかなかリフレッシュできない。 ・家で休んでもなかなか仕事の疲れがリフレッシュできない。 ・頭をスッキリさせる有効なリフレッシュ方法はないか? そんなお悩みを持つ現代のビジネスマンは多いです。 今回は、心理学の論文をもとに頭をスッキリさせるのに有効なリフレッシュ方法を3つ紹介します! お仕事を頑張る人や仕事に疲れている人は必見です! ぜひご覧ください↓ セミナーや講演・研修、執筆などのご依頼も承っております! 少しでも興味がある方やご相談したい方は下記のメールアドレスにお気軽にご連絡くだ ...

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本・解説/Book・Review 科学/science

The foundation of the behavioral economics.

The column is a set of introductions to the science.

In this article, I raise the topic of the Behavioral Economics because the researcher in this area won the Novel Prize recently.

He is Dr. Richard Thaler.

Reason to the Prize: for his contribution to behavioral economics.

His research area is "Behavioral Economics" in Economics. However, we know economics a little, but not Behavioral Economics so much.

What is behavioral economics ?

Many people do not understand the difference between economics and behavioral economics.

The behavioral economics is so scientific.

I like science ! So, I introduce the behavioral economics.

What is the principle of behavioral economics ?

In order to answer this question, you had better learn the history of behavioral economics. So we go back to the past !

①Rough History

By Ninety fourties, Economics was based on the presupposition that human being were rational creature. Under that, economics succeeded. What is the rationality ? It is like a very reasonable robot that could choose best answer to make their interest highest anytime.

In Ninety Fifties, however, a researcher, his name is Allias, pointed out that the economic theory based on that supposition did not match some behavioral results. In his articles, human did not behave to make the best answer for highest interests, but often to choose the higher interests from a short term.

In 1979, Tversky & Kahneman suggested the Prospective Theory.

There are 4 points in this theory.

1) human did not decide to behave by reference of absolute gains. But, they behave to increase or decrease their relative gains by a set point.

2) human is more serious about a loss than a gain.

3) human has the demining sensibility with gain and loss.

ex) They feel satisfied to gain $200 from $100 compared with $10200 from $10100.

4) This theory is incorporated in the probability weighing(this weighing moves sensibly).

Tversky & Kahneman claimed publicly that humans are not rational creatures.

Dr. Thaler adopt this theory to economics at first time

※In psychology, the prospect theory is only the research which was received the Nobel Prize. In 2002, Kahneman won the Prize.

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②At last, what is behavioral economics ?

・Behavioral Economics did not only change the idea of human beings.

・Researchers in this area did not use simulations, but they conduct experiments. Economics based on the experiments is "Behavioral Economics".

・How do they conduct experiments ?

I think the Ultimate Game is the most popular experiment. I introduce the experiment method below.

◇ Two participants, white is A and Black is B.

◇ a participant(A) is given settled money($20)

◇ A decides the price which A will give B. B knows the A' decision.

◇ B choose if he receive or deny the price A presented. The key point is that if B denies the A' presentation, the residual money A has were confiscated.

◇ If B receives the presentation, B receives the money of the price and A gains the residuals.

・a typical result is below

※In this graph, participants are the receiver.

The possibility that B receives A' presentation.

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③ Interesting Point of behavioral economics

・Some people has a question.

If human is rational, they receive all A' presentation including minimum gain. If B denies, both A and B have no gain.

Human is not a rational creature.

④ The current topic in behavioral economics.

・Neuroscientific method is one of main topic().

The word "Neuroeconomics" exists.

In addition, applying these research, there is "Neuromarketing".

・I introduce basic research, but also applied research are many. Some people are interested in the latter.

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References

Scientific Background on the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 RICHARD H. THALER: INTEGRATING ECONOMICS WITH PSYCHOLOGY The Committee for the Prize in Economic Sciences in Memory of Alfred Nobel THE. https://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/2017/advanced.html

Gabay et al. (2014) The Ultimatum Game and the brain: A meta-analysis of neuroimaging studies, Neuroscience and Behavioral Reviews, 47, 549-558

Knoch et al. (2006) Diminishing Reciprocal Fairness by Disrupting the Right prefrontal Cortex, Science, Vol. 314, 829-832

Sanfrey et al. (2003) The Neural Basis of Economic Decision-Making in the Ultimatum Game, Science, Vol. 300, 1755-1758

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-本・解説/Book・Review, 科学/science

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